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Rubber World Industries inks exclusive distribution deal with Dubai-based HVAC Company ‘Leminar’

Source:  www.zawya.com

Rubber World Industries (RWI), the leading manufacturer of closed-cell rubber insulation ‘Gulf-O-flex’ in the Gulf and South-East Asia, and part of the international business conglomerate, the Shaikhani Group of Companies, has appointed Leminar Air Conditioning Co. L.L.C, one of the largest HVAC distribution and manufacturing company in the region, as the exclusive distributor of ‘Gulf-O-flex’ rubber insulation for HVAC applications in the UAE.

Following the announcement, Leminar revealed its goal to secure AED 30 million in annual sales in the UAE. The agreement was signed by Fareed Majeed, General Manager, Rubber World Industries, and Pramodh Idicheria, General Manager, Leminar Air Conditioning – Dubai.

The partnership with Leminar is aimed at further entrenching its position as the leading provider of closed-cell rubber insulation in the UAE, given that it accounts for 56 per cent of the Middle East rubber insulation market share supplying the majority of the region’s requirements for rubber insulation pipes, sheets and other rubber-derived products. Among the latest developments where the company’s insulation products has been utilised include the prestigious ‘Al Raha Beach’ development, ‘Saadiyat Island’ project and ‘Yas Island’ in Abu Dhabi. In addition to expanding its distribution network, the company is also undertaking steps to increase its current production capacity, including an AED 30 million expansion plan to hit its production target of 3,600 containers per year by 2013.

“Our partnership with Leminar is a reflection of our vision to defy the downward pull of the recession and register growth in terms of both reach and revenues. With the solid foundation and strong backing of Leminar in terms of distribution network in the UAE, we have full confidence that our new distribution partner will be able to hit their sales target for ‘Gulf-O-Flex’ this year,” said Abu Baker Shaikhani, Chairman, Rubber World Industries. “Amidst projections of a continuous rise in global demand for rubber products by 4 per cent annually to reach 26.5 million metric tons by 2011, we have also outlined a production run of over 2,000 containers this year. We are also positive that this will mark a year of growth for both Rubber World Industries and Leminar, as we collaborate to supply the best closed-cell rubber insulation products to UAE customers.”

Leminar started its business in the UAE in 1989, leveraging the clout of the Al Shirawi Group of Companies across the construction industry and a host of other sectors. Today, the company operates from four local offices and maintains nine showrooms across the UAE and Qatar. In addition to distributing high quality HVAC products, the company also manufactures rectangular and spiral HVAC ducting, maintaining four manufacturing plants, which have obtained certifications such as ISO 9001, AHRI (ARI) and various industry awards.

“The ‘Gulf-O-Flex’ brand’s market standing provides us with a great selling point, and we are planning to further strengthen its position by providing customers with excellent service that match the unparalleled quality of the product. We are proud to become the distributor for an established player in the UAE rubber insulation market and a trusted partner of many construction companies for their world-class developments,” concluded Pramodh Idicheria.

About Rubber World Industries:
Rubber World Industries (RWI) has pioneered the production of ‘Gulf-O-flex’ in the entire Gulf and South-East Asia region, providing a versatile range of rubber insulation products for the oil and gas, construction, shipping and automobile industries. Established in 1993 and part of the international business conglomerate – the Shaikhani Group of Companies – the manufacturer dominates the regional market today by supplying 56 per cent for of the region’s requirements for rubber insulation pipes and sheets, and other rubber-derived products. International exports of RWI’s high quality products to the Middle East, Canada, Southeast Asia, South Africa, East Africa, Far East Asia and Europe, has also been a major contributor to the company’s achievement of a remarkable AED 44.67 million revenues in 2009 and overall global success.

For more information, please contact:
CommuniGate Middle East
PO Box 66861, Dubai, UAE
Tel: +971 4 3988134
Fax: +971 4 3988137
Email: info@communigateme.com
Website: www.communigateme.com

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