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Aldar signs on first House of Fraser store in MENA region

Source:  www.fibre2fashion.com

Aldar Properties and Retail Arabia International have signed a 10 year lease agreement that will see the development of the region’s first House of Fraser store at Central Market in Abu Dhabi. House of Fraser will be the anchor store for Emporium.

Set to become Abu Dhabi’s high fashion destination, Emporium will feature 150 chic boutiques, offering a blend of local international brands, as well as food and beverage outlets over eight levels of cool spacious arcades diffused with natural light and greenery.

Central Market is a high-end and fully integrated mixed-use redevelopment located at the original commercial district in the heart of downtown Abu Dhabi. In addition to Emporium, Central Market will be home to a traditional Arabian Souk featuring carefully selected independent retailers, and three ultra-modern towers providing apartments, grade A office space, and superb hotel accommodation at the heart of the city.

Nabil Daud, Managing Director and CEO, Retail Arabia International, said:
“The signing of House of Fraser for the Middle East marked a very important step for Retail Arabia International. It is with great excitement that we look to launching this iconic brand in Abu Dhabi as the anchor to the Emporium, Central Market.

We believe that this mall will become a major shopping destination in Abu Dhabi due to its prime location, unmatched design and retail offering.

We very much look forward to working with Aldar on this and future projects and will always strive towards providing customers with the best possible shopping experience”.

Fred Douglas, Director of Leasing, Aldar Properties, added:
“We are delighted to welcome House of Fraser to Emporium at Central Market, our high fashion destination. Aldar is committed to bringing world class retailers and unique concepts to our developments, and is looking to form strategic relationships with groups such as Retail Arabia International to achieve this.”

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